OpenAI releases first country-level ChatGPT usage profiles, with multimodal share rising to 7.8%

OpenAI on Aug. 6 published its first set of country-level ChatGPT usage profile data, laying out differences across use cases, age groups, and regions. The data shows that in workplace settings, more than 50% of ChatGPT use is tied to execution-oriented tasks such as writing, editing, and analysis, more than double the share seen outside work, where information lookup remains the main use case. By age, the share of messages from users aged 35 and older rose 5 percentage points year over year worldwide, with gains exceeding 10 percentage points in France and the Czech Republic. Nearly three-quarters of European countries posted increases above the global average, while some parts of Southeast Asia saw smaller gains. Regionally, Latin America, Africa, and Oceania are narrowing the gap with early adopters, with Peru, Uruguay, and Costa Rica posting the fastest rank gains. OpenAI said the data is now available through its OpenAI Signals platform to help policymakers and researchers better understand usage trends across more than 1 billion users.